Diageo - Ketel One 325 Year Nolet Family Celebration

Agency: TBA Plc
Clients: Diageo / Ketel One / Nolet Family
Location: Nolet Distillery, Scheidam, Netherlands
Date: July 2016
Role: Technical Director

The brief from the Nolet family distillery in their landmark year saw them celebrate 325 years of distilling tradition, transitioning from the 10th to 11th generation of master distiller and the ultimate accolade – the distillery itself receiving the Royal seal. We created a brand experience for 900 invited media, customers, distributors, VIP’s, employees, and long time supporters of the Nolet family. They travelled from across the globe to their distillery in Schiedam, Holland for a five- day agenda of discovery and celebration. 

A three and a half century story in the making, coming to life on the ‘Windmill de Nolet’ the largest Windmill in the World, with award-winning projection mapping experience and firework show.