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British Grand Prix Hospitality Programme, Silverstone

Agency: TBA Plc
Clients: Silverstone
Location: Silverstone
Date: 2016/2017/2018
Role: Senior Production Manager

More than 350,000 fans attend the F1 British Grand Prix weekend at Silverstone, making it one of Britain’s largest annual sporting events. Recognising that the ‘old school’ F1 hospitality experience was falling behind, Silverstone tasked us with reinventing and reinvigorating the hospitality experiences for Silverstone Six and Drivers Lounge. Our approach was to redesign the layout, interiors, catering menu and the journey so that guests are encouraged to mingle and interact with the sport and to include a number of interactive elements as part of the show.

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Tour de France 2014 - Le Grand Départ Yorkshire