London 2012 Olympic Torch Relay Celebrations Tour

Agency: WRG Creative Communication
Client: London Organising Committee of the Olympic Games (LOCOG)
Location: 68 Locations across the UK
Date: 19th May - 27th July 2012
Role: Production Manager / Stage Management

A 66 day back to back tour of the UK piggybacking the Torch Relay culminating in a stage show at the end of each days relay to keep the Olympic flame and national pride burning.

To consistently keep the buzz alive, every day for over two months, we had to work tirelessly with big brand sponsors and local authorities on a wide range of planning issues. Live television, national and local councils, security, stage construction. tour sponsors. Medical provision… all and more had to be considered in a colossal, behind-the-scenes planning mission all meticulously synchronised with the movement of the torch along its route.

Some events had audiences of up to 50,000 — and often held in local authorities unaccustomed to dealing with large events. But we ensured a consistency of delivery, day after day.

Every night, after every leg, on mountain tops, in cities — a different torch lit in front of proud local crowds.